The Financial Post reports in its Wednesday edition that Coca-Cola offered a more conservative 2026 full-year sales outlook than expected, as it works to boost its sales overseas.
A Bloomberg dispatch to the Post reports that Coca-Cola sees organic sales growth of up to 5 per cent. Analysts expected 5.01 per cent on average.
The outlook highlights the challenges for incoming chief executive officer Henrique Braun as Coke aims to attract shoppers with a broader beverage portfolio amid a shift from traditional full-calorie soft drinks to healthier options.
Outgoing CEO James Quincey described the Coke's outlook as "realistic and prudent," aiming to increase sales in India, China and parts of Europe. Coca-Cola also faces challenges in Mexico due to a rising tax on sugary drinks.
Mr. Quincey will step down at the end of March to be replaced by Mr. Braun, who has been the company's chief operating officer. Mr. Braun is seen as well-versed in the company's complex bottling and distribution system.
Mr. Braun says: "Our system needs to focus on being a little bit better and sharper everywhere. There will be a balance between continuing what's working and evolving where we can to become more effective and efficient."
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