Ms. Kristie Painting reports

ROKT PARTNERS WITH CINEPLEX TO BRING AI-POWERED RELEVANCE TO ITS ECOMMERCE CHECKOUT EXPERIENCE

Rokt, the leading e-commerce technology company using machine learning and artificial intelligence to make transactions more relevant to each customer, has added Cineplex to its growing portfolio of premium global brands.

Cineplex has integrated Rokt's AI-powered technology into its e-commerce checkout experience, enabling the company to deliver highly relevant, non-endemic offers and messages to guests in real time. The partnership marks a strategic expansion of Cineplex's digital capabilities, unlocking new opportunities to enhance the customer experience and generate incremental value during the highest-intent moment of the transaction.

"At Cineplex, we're always looking for innovative ways to elevate the guest experience both in our theatres and across our digital platforms," said Kristie Painting, executive vice-president, Cineplex Media. "By partnering with Rokt, we can deliver more relevant messages to our moviegoers while unlocking new revenue opportunities. We're excited about how this collaboration will enhance the customer journey and drive meaningful engagement."

Cineplex becomes the latest major entertainment brand to adopt Rokt's AI-powered relevance within its digital transaction flow. This partnership brings together Cineplex's deep understanding of the movie-going experience with Rokt's ability to deliver real-time relevance at scale.

"We're thrilled to partner with Cineplex as they bring Rokt's AI-powered relevance into their transaction flow for the first time," said Craig Galvin, chief revenue officer at Rokt. "Cineplex is an iconic entertainment leader, and this collaboration reflects a shared commitment to innovation and performance. By activating relevance within the transaction moment, we're helping Cineplex unlock sustainable, incremental value across their digital ecosystem."

Rokt's trusted, scaled network will power more than 7.5 billion transactions in 2025 across thousands of leading e-commerce businesses. In 2024, Rokt saw revenues grow by more than 40 per cent year over year to $600-million. This news follows Rokt's recent announcements of partnerships with PayPal, Ulta Beauty, Albertsons and Macy's and its recent acquisitions of Canal, mParticle and Aftersell.

About Cineplex Inc.

Cineplex is a top-tier Canadian brand that operates in the film entertainment and content, amusement and leisure, and media sectors. Cineplex offers a unique escape from the everyday to millions of guests through its circuit of 171 movie theatres and location-based entertainment venues. In addition to being Canada's largest and most innovative film exhibitor, the company operates Canada's favourite destination for Eats & Entertainment (the Rec Room), complexes specially designed for teens and families (Playdium), and an entertainment concept that brings movies, amusement gaming, dining and live performances together under one roof (Cineplex Junxion). It also operates successful businesses in cinema media (Cineplex Media), alternative programming (Cineplex Events) and motion picture distribution (Cineplex Pictures). Providing even more value for its guests, Cineplex is a partner in Scene+, Canada's largest entertainment and lifestyle loyalty program.

Proudly recognized as having one of the country's most admired corporate cultures, Cineplex employs over 10,000 people in its offices and venues across Canada.