Mr. Fab Stanghieri reports

CINEPLEX DIGITAL MEDIA SIGNS DIGITAL SIGNAGE AND ADVERTISING CONTRACT WITH COMINAR IN QUEBEC

Cineplex Digital Media (CDM), a division of Cineplex Inc., has been selected to develop, install and maintain a state-of-the-art digital signage network in five Cominar-managed shopping centres across Quebec. Indoor advertising sales will be exclusively managed by Cineplex's media sales division, Cineplex Media. The addition of Cominar's shopping centres grows Cineplex Media's reach in the Greater Montreal Area to more than 117 million shoppers annually, and to over 750 million shoppers annually across Canada.

As part of the partnership, CDM will operate a network of over 40 digital displays in five Cominar-owned-and-managed retail properties in Montreal, Laval, Brossard and Repentigny. Each property will receive a custom display solution consisting of large double-sided portrait screens for media advertising. Alexis Nihon, one of Montreal's busiest shopping centres, will also receive one of the largest in-mall, large-format LED (light-emitting diode) spectaculars in Canada. The new network of digital displays will be fully deployed early this summer.

"We are thrilled to be working with Cominar to develop and operate a new digital solution within their shopping centres to elevate the consumer journey and engage their visitors in a more-meaningful way throughout their visit," said Fab Stanghieri, executive vice-president and managing director, media, Cineplex. "The addition of Cominar's shopping centres will increase our reach across the Greater Montreal Area, and will also grow our out of home shopping network to 94 premium shopping centres across Canada, including nine of the top-10 busiest malls in Canada."

"The agreement with Cineplex Digital Media aligns with our ambition to develop modern and remarkable destinations by creating unparalleled experiences where traditional spaces become inspiring living environments," commented Marie-Andree Boutin, chief development and real estate operations officer, Cominar. "Integrating their extensive digital display network into our destinations will provide enriched and diverse content to our communities."

About Cineplex Inc.

Cineplex is a top-tier Canadian brand that operates in the film entertainment and content, amusement and leisure, and media sectors. Cineplex offers a unique escape from the everyday to millions of guests through its circuit of over 170 movie theatres and location-based entertainment venues. In addition to being Canada's largest and most-innovative film exhibitor, the company operates Canada's favourite destination for eats and entertainment (The Rec Room), complexes specially designed for teens and families (Playdium), and a newly launched entertainment concept that brings movies, amusement gaming, dining and live performances together under one roof (Cineplex Junxion). It also operates successful businesses in digital commerce, alternative programming (Cineplex Events), motion picture distribution (Cineplex Pictures), cinema media (Cineplex Media) and digital place-based media (Cineplex Digital Media). Providing even more value for its guests, Cineplex is a partner in Scene+, Canada's largest entertainment and lifestyle loyalty program.

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