The Financial Post reports in its Thursday, July 6, edition that Cineplex says a case launched by the Competition Bureau of Canada against the theatre chain over movie ticket fees should be dismissed because it is based on a "mischaracterization." A Canadian Press dispatch to the Post reports that the case launched by the competition watchdog in May is based on the premise that fees applied to some Cineplex movie tickets bought on-line constitute price dripping, a deceptive practice where customers are drawn into a purchase without full disclosure of the final cost.
The bureau has alleged that consumers cannot buy tickets on-line at advertised prices because there is a mandatory $1.50 fee for booking on-line.
However, in a response filed with the Competition Tribunal on June 30, Cineplex said the bureau's claims are "without merit" and should be thrown out with costs awarded to Cineplex.
The company said: "Cineplex denies each and every allegation in the application. Cineplex denies any wrongdoing at all."
Cineplex's defence centres on its view that there is no price dripping in its purchase process because moviegoers are promptly told about fees they may face.
It says, "There are no hidden fees."
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