The Financial Post reports in its Wednesday edition that suddenly, gold is popular again. A Financial Times of London item inside the Post says that when experts comment on gold, insane end-of-worlders leap from their bunkers to scream abuse. Fiat money is a sham. Governments cannot be trusted. Zombies are coming. After adjusting for inflation, its peak was July, 2020. Gold should be treated as any other financial asset with zero credit risk and constant purchasing power, unlike say a corporate bond, where the company can default and coupons are paid in nominal terms. Because gold generates no income, its price should rise when the yields on alternative low-default assets fall, and vice versa. This is what happens. Gold is closely correlated with changes in real government bond yields. What investors should care about, though, are returns -- and the long-run performance of gold is fine, but lags other securities. The best way to invest in gold is to look for a bulk sale of jewellery: of an estate, for example. These have the least chance of jewellery experts attending. Not only do you have a lovely piece of jewellery for a fraction of what it would cost retail, you are often invested in gold at less than the spot price.