02:52:26 EDT Sun 19 May 2024
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Bragg Gaming Group Inc (2)
Symbol BRAG
Shares Issued 21,552,895
Close 2023-07-25 C$ 6.12
Market Cap C$ 131,903,717
Recent Sedar Documents

Bragg Gaming signs distribution deal with 888 Holdings

2023-07-26 11:07 ET - News Release

Ms. Lara Falzon reports

BRAGG GAMING GROUP SIGNS GLOBAL DISTRIBUTION DEAL WITH 888 HOLDINGS

Bragg Gaming Group Inc. has signed a new global distribution agreement with 888 Holdings, one of the world's leading betting and gaming companies and owner of several internationally renowned brands, including William Hill, 888, Mr Green and SI Sportsbook.

The new agreement further strengthens the companies' existing collaboration. Under the new agreement, Bragg's exclusive content is expected to roll out with William Hill in the United Kingdom, Mr Green in Italy, Sweden and Denmark, and 888casino in Italy for the first time, following launches with the operator in the U.K., Spain and Ontario over the course of the past year.

This collaboration further enhances the distribution of Bragg's proprietary and exclusive content in multiple regulated markets, offering a wide array of exclusive and popular titles from Bragg Studios brands such as Atomic Slot Lab and Indigo Magic, as well as from its Powered by Bragg partners.

Lara Falzon, president and chief operating officer at Bragg Gaming Group, expressed her enthusiasm about the partnership: "We are thrilled to announce this exciting new distribution deal with 888 Holdings -- including for the William Hill and Mr Green brands -- given that 888 is one of the most renowned operators in the global gaming industry. Our extensive portfolio of exclusive i-gaming titles includes games tailored for a diverse range of tastes, enabling us to provide exceptional entertainment experiences to 888's vast global player base. This includes key brands in the U.K., Italy, Sweden and Denmark which will receive access to Bragg Studios and Powered by Bragg content for the first time.

"This agreement is a testament to our commitment to expand Bragg's footprint in key markets and solidify our position as a leading content provider."

Ofir Gal-Mor, group head of content, added his comments on the partnership: "Bragg Gaming's offering is well known throughout the industry for being forward-thinking and of the highest quality. We have worked closely together since early 2022 and look forward to elevating our partnership further with the addition of Bragg's diverse content portfolio to our William Hill and Mr Green brands."

About Bragg Gaming Group Inc.

Bragg Gaming Group is a content-driven i-gaming technology provider, serving on-line and land-based gaming operators with its proprietary and exclusive content, and its cutting-edge technology. Bragg Studios offer high-performing, data-driven and passionately crafted casino gaming titles from in-house brands Wild Streak Gaming, Spin Games, Atomic Slot Lab, Indigo Magic and Oryx Gaming. Its proprietary content portfolio is complemented by a range of exclusive titles from carefully selected studio partners which are powered by Bragg: games built on Bragg remote games server (Bragg RGS) technology, distributed via the Bragg Hub content delivery platform and available exclusively to Bragg's customers. Bragg's modern and flexible omnichannel player account management (Bragg PAM) platform powers multiple leading i-casino and sportsbook brands and is supported by expert in-house managed operational and marketing services. All content delivered via the Bragg Hub, whether exclusive or from Bragg's large, aggregated games portfolio, is managed from a single back office and is supported by powerful data analytics tools, as well as Bragg's Fuze player engagement tool set. Bragg is licensed or otherwise certified, approved and operational in multiple regulated i-casino markets globally, including in New Jersey, Pennsylvania, Michigan, Ontario, the United Kingdom, Italy, the Netherlands, Germany, Sweden, Spain, Malta and Colombia.

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