Mr. Brent Saunders reports
BAUSCH + LOMB INTRODUCES ORPHIA, AN AI-POWERED DIGITAL HEALTH PLATFORM BUILT TO RETURN PHYSICIANS TO PATIENT CARE
Bausch + Lomb Corp. has created Orphia, a new AI-powered (artificial intelligence)
digital health platform built on the belief that eye care providers should spend less time managing disconnected tools and technologies and more time caring for patients. The platform is brand agnostic and designed to serve all eye care providers, regardless of the products, devices or treatments they choose to use.
Orphia will operate under Digital Health Services, a newly created platform at Bausch + Lomb.
The first application of the Orphia digital health platform focuses on presurgery cataract education, helping patients understand their condition and treatment options, identifying concerns, and preparing them before they meet with their surgeons. The goal is not simply to answer questions. It is to ensure patients arrive informed and ready, so conversations with their surgeons are more meaningful, allowing physicians to focus on what matters most: achieving the best possible outcome for each patient's vision.
To assist with the development of conversational patient engagement capability, Bausch + Lomb has engaged Hippocratic AI, a leader in voice AI agents for health care and life sciences, with a proprietary LLM (large language model) built on more than 200 million real patient interactions, validated by more 7,500 U.S.-licensed clinicians, and a record of deployment across major health systems and health care organizations nationwide.
"We've invested deeply in developing better products, better molecules and better devices, and that work has advanced patient care. But one question has remained largely unanswered: How can we help physicians spend less time on everything around care and more time delivering it?" said Brent Saunders, chairman and chief executive officer of Bausch + Lomb. "Orphia was created to serve every eye care provider, no matter what they prescribe or what product they use."
Orphia is designed to integrate with the systems that practices already use, complementing existing workflows and creating actionable insights for clinical teams. Over time, Bausch + Lomb plans to expand the platform's capabilities to support the full patient journey, from care co-ordination to practice workflow, reducing the operational burden that stands between physicians and their patients.
Dr. Vance Thompson, MD, founder of Vance Thompson Vision and one of the world's leading cataract and refractive surgeons, said: "For decades, our teams have invested tremendous time educating patients before surgery because informed patients are more confident, more engaged and better prepared to make decisions about their vision. What excites me about this technology is that it allows our teams to focus their energy where it creates the greatest value: empathy, trust and personal connection. AI can handle many of the routine operational tasks like pre-op calls. People remain at the heart of care."
The engagement of Hippocratic AI brings together Bausch + Lomb's deep understanding of eye care with a technology platform already trusted by many of the world's leading health care organizations, with the goal of creating solutions that support physicians, empower staff and help patients better understand their health care decisions.
"By embedding AI agents into daily workflows and providing the industry with an AI system that understands ophthalmology's unique care models, we believe we can return valuable hours to physicians and their patients," said Munjal Shah, chief executive officer and co-founder of Hippocratic AI. "This is what abundance in health care looks like: freeing up health care professionals to always work at the top of their licence."
The Orphia digital health platform will be led by Dr. Manisha Narasimhan, PhD, president, Digital Health Services, Bausch + Lomb. Over the past three years, she has helped shape the company's strategy, AI and digital capabilities, positioning Bausch + Lomb to expand beyond traditional products into software-enabled eye care solutions. Dr. Narasimhan brings nearly two decades of experience spanning biotechnology, strategy, corporate development and digital transformation.
About Bausch + Lomb
Corp.
Bausch + Lomb's mission is simple -- the company helps people see better to live better, all over the world. For nearly two centuries, Bausch + Lomb
has evolved with the changing needs of patients and customers, and the company's commitment to innovation and improving the standard of care in eye health has never been stronger. From contact lenses to prescription products, over-the-counter options, surgical devices and more, Bausch + Lomb
is turning bold ideas into better outcomes through passion, perseverance and purpose.
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