10:58:37 EDT Fri 17 May 2024
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Bevcanna appoints Dawson-Scully as president

2023-06-21 09:18 ET - News Release

Mr. John Campbell reports

BEVCANNA APPOINTS EXPERIENCED CROSS-INDUSTRY EXECUTIVE AS PRESIDENT

Bevcanna Enterprises Inc. has appointed experienced cross-industry executive Bruce Dawson-Scully as the new president of the company, effective immediately. Mr. Dawson-Scully is a highly successful entrepreneur and proven leader, with years of cross-industry executive experience.

Mr. Dawson-Scully was the founder of WeedMD, now known as Entourage Health Corp., where he played a pivotal role in the continued financial growth of the company. In addition to his work with WeedMD, Mr. Dawson-Scully is also the founder of Embark Health Inc.

Prior to his work in the cannabis industry, Mr. Dawson-Scully spent 22 years in senior leadership roles in both start-up and established retirement and long-term care communities, including Regency Care, Leisureworld Senior Care and Sterling Senior Living. His leadership and strategic vision were instrumental in the successful exit of these businesses for upwards of $250-million.

"We are thrilled to have Bruce join our team as president," said Marcello Leone, chief executive officer of Bevcanna. "His extensive experience and proven leadership in cross-industry executive roles makes him the ideal person to drive the continued growth and success of our company."

Melise Panetta, who previously served as president of Bevcanna, will transition to lead sales and marketing initiatives for the company. In her new role, Ms. Panetta will continue to focus on revenue generation, developing and executing consumer product strategies, managing relationships with key stakeholders, and supporting sales operations.

"We are grateful for the contributions that Melise has made during her time as president of the company," said Mr. Leone. "Her strategic vision and leadership have helped to position our company for long-term success. We are pleased that she will continue to be a part of our team and look forward to her continued contributions in her new role."

About Bevcanna Enterprises Inc.

Bevcanna Enterprises is an innovative lifestyle and wellness consumer packaged goods company. Bevcanna develops, manufactures and distributes lifestyle and wellness consumer packaged goods for in-house brands and white-label clients through a multichannel sales network. Based in British Columbia, Canada, Bevcanna owns a pristine alkaline spring water aquifer and a high-capacity, 40,000-square-foot, Health Canada- and HACCP (hazard analysis and critical control point)-certified flexible manufacturing facility in Osoyoos, B.C. The company's extensive distribution network includes traditional and regulated retail distribution, and on-line through its market-leading brands.

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