Mr. Craig Fraser reports

BEACN ANNOUNCES CONTINUED YEAR OVER YEAR GROWTH WITH Q2 RESULTS

Beacn Wizardry & Magic Inc.'s revenue for the six months ended June 30, 2024, increased to $1,558,868, an increase of 42 per cent compared with $1,095,024 for the same period in 2023. The company has continued to develop new sales channels and capitalized on the introduction of Beacn Mic Stand in late 2023.

The six-month period achieved gross profit of $590,800 (38 per cent) (2023: gross profit of $476,901 (44 per cent)) and a net loss of $842,133 (2023: loss of $1,086,760). Further information is available from the company's financial statements for the six months ended June 30, 2024, available under the company's profile on SEDAR+.

Sales in Q2 2024 included continued reorders from B2B (business-to-business) partners, including Gandalf Distribution AB, a Nordic consumer electronics distributor, based on early retailer interest. Sale velocity from U.S.-based on-line retailer Sweetwater's Mic Month promotion was encouraging and featured Beacn in prominent positions.

"To hit the halfway point in the year with gains in D2C [direct-to-consumer] and B2B sales versus last year is a great motivation for the future. We're confident the strategies and efforts we're putting in can lead to continued growth," said Craig Fraser, chief executive officer of Beacn.

Beacn plans to add more B2B retail and distribution partners, introduce new product, and launch new marketing initiatives in the second half of 2024.

About Beacn Wizardry & Magic Inc.

Beacn Wizardry & Magic is a consumer electronics company based in Victoria, B.C., that develops innovative audio equipment, peripherals and technology for gamers, live streamers and content creators. Beacn is committed to delivering premium products that enable everyone to produce studio-quality content. Beacn's award-winning product ecosystem includes Beacn Mic, Beacn Mic Stand, Beacn Mix and Beacn Mix Create. Beacn is listed on the TSX Venture Exchange under the symbol BECN.

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