Ms. Hamutal Yitzhak reports

ELSE NUTRITION TO LAUNCH ITS PRODUCTS IN ONE OF THE LARGEST INDEPENDENT SUPERMARKET OPERATORS IN NORTH AMERICA

Else Nutrition Holdings Inc. has added another major U.S. retailer to its distribution network, one of the largest supermarket operators in North America with more than 420 stores across the United States. This major retailer will carry Else's kids and toddler product lines, which are expected to hit the retailer's shelves by the end of the second quarter of 2024.

The prestigious retailer was recently ranked the fifth-largest private company and second-largest supermarket operator in the United States by Forbes and was named the top U.S. grocery retailer in an influential grocery industry ranking released earlier this year. The San Antonio based supermarket retailer, with annual sales of $43-billion, made history by becoming the first grocer to secure the No. 1 spot three times in the national Dunnhumby Retailer Preference Index.

"This is a major development for Else, placing our core products at one of the largest supermarket operators in North America -- significantly expanding our U.S. footprint to reach millions of new potential customers," said Hamutal Yitzhak, chief executive officer and co-founder of Else Nutrition. "We are proud to have been selected to collaborate with a retailer of such prominence, which we believe is further validation of the quality of our products and the market demand for a tasty and nutritious plant-based alternative to dairy-based products. We look forward to mirroring our success with other retailers and providing their customers with access to our wholesome, clean-label products."

As part of this collaboration, Else Nutrition will be listing a range of its innovative products including:

• Toddler Organic;
• Toddler Omega;
• Kids ready-to-drink chocolate shakes;
• Kids ready-to-drink vanilla shakes.

About Else Nutrition Holdings Inc.

Else Nutrition Holdings is a food and nutrition company in the international expansion stage focused on developing innovative, clean and whole plant-based food and nutrition products for infants, toddlers, children and adults. Its revolutionary plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its plant-based complete nutrition for toddlers, made of whole foods, almonds, buckwheat and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.

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