Ms. Hamutal Yitzhak reports

ELSE NUTRITION EXPANDS RETAIL PRESENCE IN THE UNITED STATES WITH MAJOR MIDWEST RETAIL CHAIN

Else Nutrition Holdings Inc.'s full product line will be available in 259 stores throughout six states via a major Midwest retail chain. This strategic move marks a significant milestone for Else Nutrition, as it expands its penetration in the United States and demonstrates the company's traction across the nation.

Ranked by Forbes as the 14th-largest private company in the United States, the retailer has extensive reach and a strong reputation, making it a key partner for Else Nutrition. This retail chain is renowned for its commitment to providing fresh, high-quality food and exceptional value, serving as a cornerstone of the region's retail landscape, offering a wide range of products under one roof, including groceries, department store goods, fuel and convenience items.

"This partnership with represents a significant step forward for Else Nutrition as we continue to grow our presence in the United States," said Hamutal Yitzhak, co-founder and chief executive officer of Else Nutrition. "This development not only expands our reach to millions of potential consumers in the region, but also solidifies our credibility through one of the Midwest's largest and most-respected retailers. We expect first shipments to arrive in early April with placement on shelves beginning at the end of April and we look forward to working closely with this retailer for years to come."

The Else products to be available on shelf include:

• Else toddler organic complete nutrition formula;
• Else toddler omega complete and balanced nutrition formula;
• Else kids chocolate and vanilla plant-powered nutritional shakes;
• Else kids chocolate and vanilla plant-powered ready-to-drink shakes.

About Else Nutrition Holdings Inc.

Else Nutrition is a food and nutrition company in the international expansion stage focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its plant-based complete nutrition for toddlers, made of whole foods, almonds, buckwheat and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.

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