Ms. Hamutal Yitzhak reports

ELSE NUTRITION READY-TO-DRINK KIDS SHAKES ON SHELVES IN CANADA VIA MAJOR ONTARIO RETAIL CHAIN

Else Nutrition Holdings Inc.'s ready-to-drink (RTD) kids shakes are now available on shelves of a well-known retail chain across Ontario, expanding on the Else product line available at the retailer and marking an important entrance into the Canadian retail market.

As previously announced, this prominent Ontario retailer, known for its quality and customer-centric approach, is the first brick-and-mortar retail partner in Canada to feature both the vanilla and chocolate flavours of Else's plant-based RTD kids shakes. Else's RTD kids shakes will be available in over 100 stores of the retailer and the company anticipates several Canadian accounts to follow in its wake. This development underscores Else's growing presence in the Canadian market, particularly in Ontario's dynamic retail landscape. To date, this banner has carried the full Else Nutrition assortment and is now the first in Canada to enrich its assortment with Else's RTD innovation. Else Nutrition's plant-based ready-to-drink kids shakes boast 40 per cent less sugar than the leading brand, along with their exceptional taste and nutritional benefits.

"The rollout of our kids RTDs in Canada, launching with one of our core retail partners in the Ontario retail market, is a significant milestone for our brand," said Hamutal Yitzhak, chief executive officer and co-founder of Else Nutrition. "This placement is the first of many which we expect in the coming months. We're thrilled and eager to see our groundbreaking items become a staple in Canadian households and are sincerely appreciative of our first-to-market retail partner."

About Else Nutrition Holdings Inc.

Else Nutrition Holdings is a food and nutrition company in the international expansion stage focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children and adults. Its revolutionary plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its plant-based complete nutrition for toddlers, made of whole foods, almonds, buckwheat and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.

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