Ms. Hamutal Yitzhak reports

ELSE ANNOUNCES NATIONAL LAUNCH OF ITS RTD KIDS SHAKES ON MAJOR CANADIAN BIG-BOX WAREHOUSE RETAILER'S ONLINE PLATFORM WITH GOAL TO EXPAND INTO RETAIL STORES

Else Nutrition Holdings Inc.'s new ready-to-drink (RTD) kids shakes are now available on one of Canada's largest on-line retail platforms in both vanilla and chocolate flavours. This important launch offers immediate national distribution, bringing Else's innovative shakes directly to families across Canada.

This high sales-velocity big-box warehouse club retailer will offer Else's tasty and nutritious kids shakes in large retail packs (x16) on its Canadian online portal while laying the foundation for expected in-store distribution in both the US and Canadian markets. These shakes contain 50% less sugar compared to leading brands, are packed with over 20 vitamins and minerals, and taste delicious.

"Launching our RTD Kids Shakes on this major online platform marks an important milestone in our mission to offer healthy and delicious nutritional products to Canadian families nationwide," said Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition. "We are proud to collaborate with this large retailer and believe this is an important step towards offering our products in their stores across North America. Given the positive feedback from consumers, as well as the significant traction we are witnessing in the market, we believe we are well positioned to leverage this relationship to increase market share and assist in accelerating our growth."

To delve deeper into Else Nutrition's offerings and its revolutionary approach to kids' nutrition, visit www.elsenutrition.com

About Else Nutrition Holdings Inc.

Else Nutrition Holdings Inc. (TSX: BABY, OTCQX: BABYF, FSE: 0YL) is a food and nutrition company in the international expansion stage focused on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its Plant-Based Complete Nutrition for Toddlers, made of whole foods, almonds, buckwheat, and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.

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