Ms. Hamutal Yitzhak reports

ELSE ANNOUNCES ONLINE LAUNCH OF ITS KIDS READY-TO-DRINK PLANT-POWERED SHAKES WITH ONE OF AMERICA'S LARGEST RETAILERS

One of the largest retailers in North America will be offering Else Nutrition Holdings Inc.'s ready-to-drink (RTD) kids shakes via its on-line store by the end of January, 2024. This development marks an important milestone for the company as it will make the product widely available to millions of consumers across the United States while setting the stage for a future rollout of the RTD kids shakes on retail shelves from coast to coast.

This critical listing of Else Nutrition RTDs follows a successful rollout, both on-line and via brick-and-mortar locations, of the entire range of other Else Nutrition plant-based nutritional products for babies, toddlers and kids.

"Else Nutrition is truly pleased to deepen our existing product range and overall retail relationship with this iconic American retailer," said Hamutal Yitzhak, chief executive officer and co-founder of Else Nutrition. "The on-line launch instantly exposes Else's plant-powered kids shakes, both chocolate and vanilla SKUs, to a national audience. With a delicious taste that kids love, substantially less sugar than leading RTD brands, and 25 vitamins and minerals, we know this innovative product is a winning proposition. We sincerely thank their category team for enabling our beloved brand to flourish, as we continue to develop a relationship with their customers across the U.S."

About Else Nutrition Holdings Inc.

Else Nutrition Holdings is a food and nutrition company in the international expansion stage focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its plant-based complete nutrition for toddlers, made of whole foods, almonds, buckwheat and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.

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