Ms. Hamutal Yitzhak reports

ELSE NUTRITION ANNOUNCES A LEADING CANADIAN GROCERY STORE CHAIN FIRST TO LIST ITS WHOLE PLANT-BASED READY-TO-DRINK KIDS' NUTRITIONAL SHAKES

Else Nutrition Holdings Inc.'s ready-to-drink (RTD) kids nutritional shakes will be the first of their kind to hit the shelves of over 100 stores in November this year, in one of Canada's leading grocery chain stores in Ontario. This listing, in addition to all other Else products already listed with the chain, marks a significant stride in Else's Canadian market penetration strategy, providing a groundbreaking, tasteful, whole-food based and lower-sugar alternative in the kids nutrition category.

The prominent Ontario grocery chain will be the first to market Else's unique plant-based RTD kids nutritional shakes, which will be available in both chocolate and vanilla flavours. This selection to carry Else's RTD kids nutritional shakes underscores the grocery chain's commitment to providing novel, health-conscious options to consumers and positions Else as a trailblazer in the Canadian kids nutrition sector.

The launch at this esteemed grocery chain allows Else to reach a broader audience with its unique offering that combines great taste with 40 per cent less sugar than leading brands. This aligns with the growing consumer demand for healthier, plant-based alternatives that do not compromise taste.

"We are elated to collaborate with this premier grocery chain, which illustrates our commitment to providing nutritious and tasty options for families. This partnership significantly amplifies our mission of making plant-based nutrition readily accessible to a wider Canadian audience," said Hamutal Yitzhak, chief executive officer and co-founder of Else Nutrition.

The listing at this notable grocery chain is a significant step forward in satisfying the burgeoning demand for healthier, plant-based alternatives in the children's nutrition segment. With the support of such a reputable grocery partner, Else is optimally positioned to meet the evolving needs of health-conscious consumers and contribute to a healthier future for children.

To delve deeper into Else Nutrition's offerings and its revolutionary approach to kids nutrition, visit the company's website.

About Else Nutrition Holdings Inc.

Else Nutrition is a food and nutrition company in the international expansion stage focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its plant-based complete nutrition for toddlers, made of whole foods, almonds, buckwheat and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.

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