Ms. Hamutal Yitzhak reports

ELSE PREPARES FOR PRODUCTION OF READY-TO-DRINK KIDS' NUTRITIONAL SHAKES AHEAD OF MULTI-CHANNEL ROLLOUT IN US AND CANADA

The inaugural commercial production run of Else Nutrition Holdings Inc.'s innovative ready-to-drink (RTD) kids nutritional shakes will commence in late October, producing for both the U.S. and Canadian markets. The first-of-its-kind, whole plant-based RTD products are set to be shipped to over 400 leading stores in the United States, over 200 leading grocery locations in Canada and a major international on-line natural marketplace by the end of December, 2023, for sale in Q1 2024. The broad retail distribution in respective regional markets will mark first-to-market listing programs and represents a significant step forward in Else's market penetration.

"We are pleased with our production schedule confirmation, confident in our production partners, and stand ready to ship and collaborate with our superb grocery chain partners on both sides of the border for an exciting and innovative launch. These partnerships and their approval of early shipments, as well as first-to-market arrangements, illustrate their trust in our brand and our overall mission of making plant-based nutrition readily accessible to wider North American audiences," said Hamutal Yitzhak, chief executive officer and co-founder of Else Nutrition.

About Else Nutrition Holdings Inc.

Else Nutrition Holdings is a food and nutrition company in the international expansion stage focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its plant-based complete nutrition for toddlers, made of whole foods, almonds, buckwheat and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.

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