Ms. Hamutal Yitzhak reports

ELSE NUTRITION ANNOUNCES ENGAGEMENT OF RED CLOUD SECURITIES

Else Nutrition Holdings Inc. has retained Red Cloud Securities Inc. to provide liquidity services to the company in compliance with the policies and guidelines of the Toronto Stock Exchange and other applicable legislation. Red Cloud is a Toronto-based financial service company that helps issuers gain access to capital markets and enhance their corporate profile. Red Cloud will trade shares of Else Nutrition on the TSX for the purposes of maintaining a reasonable market and improving the liquidity of Else Nutrition's common shares.

Under the agreement, the company will pay Red Cloud $5,000 per month during the term. The term of engagement is continuing and may be terminated by either party on 30 days prior written notice. The company and Red Cloud have an arm's-length relationship, but Red Cloud and/or its clients may have an interest, directly or indirectly, in the securities of Else Nutrition. The agreement is principally for the purposes of maintaining market stability and liquidity for the company's common shares, and is not a formal market-making agreement. There are no performance factors contained in the agreement between Red Cloud and the company, and Red Cloud will not receive any shares or options from the company as compensation for services it will render.

"We look forward to working with Red Cloud and their expertise in helping run an efficient and orderly market," said Hamutal Yitzhak, chief executive officer and co-founder of Else Nutrition.

About Else Nutrition Holdings Inc.

Else Nutrition (Toronto Stock Exchange: BABY, OTCQX: BABYF and Frankfurt Stock Exchange: 0YL) is a food and nutrition company in the international expansion stage focused on developing innovative, clean, plant-based food and nutrition products for infants, toddlers, children and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its plant-based complete nutrition for toddlers, made of whole foods, almonds, buckwheat and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support and achieved rapid sales growth.

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