Ms. Hamutal Yitzhak reports

ELSE SET TO REVOLUTIONIZE THE CANADIAN KIDS NUTRITION MARKET WITH CANADA'S FIRST WHOLE PLANT BASED READY-TO-DRINK KIDS SHAKES

Else Nutrition Holdings Inc. has introduced its first-ever ready-to-drink (RTD) kids nutritional shakes in vanilla and chocolate flavours for the Canadian market. These highly anticipated products will be unveiled at the Canadian Health Food Association (CHFA) 2023 Conference in Toronto, being held at Exhibition Place in Toronto from Sept. 23 to Sept. 24, 2023. The company will be displaying and sampling the new products at booth No. 1409 within the Gourmet Trading Co. pavilion.

Following the successful launch of Else Nutrition's plant-based baby super cereals, toddler formula and kids nutritional shakes into over 2,500 doors across Canada's grocery, drug, and independent channels last year, the company is now set to further revolutionize the Canadian market with its innovative ready-to-drink kids nutritional shakes. The demand for kids' nutrition products in Canada has seen a significant uptick, with parents increasingly seeking nutrient-rich diets for their children, especially during the formative years. The combination of ready-to-drink and whole-plant-based complete nutrition, which offers a delicious product with 50 per cent less sugar than leading competitors and contains minimally processed whole-food ingredients, is an exciting offering for the Canadian market.

"We are elated to be introducing our ready-to-drink kids nutritional shakes to the Canadian market at CHFA, in partnership with Gourmet Trading Co., our esteemed Canadian distribution partner," says Hamutal Yitzhak, chief executive officer and co-founder of Else Nutrition. "We invite retailers, potential partners and all interested stakeholders to join us at the Gourmet Trading Co. pavilion, as we set a new standard for children's nutrition in Canada."

Mirroring the qualities of Else's other products in both the United States and Canada, these RTD kids nutritional shakes for the Canadian market are Clean Label Project Purity certified, safe from concerning chemicals, and are free from gluten, dairy, soy, corn syrup and GMOs (genetically modified organisms). Packed with essential nutrients, protein, healthy carbs and fats, they contain significantly less sugar than leading brands, highlighting Else Nutrition's commitment to wholesome, minimally processed nutrition.

These shakes will be available across Canada after their grand unveiling at CHFA (Gourmet Trading Co. pavilion, booth No. 1409 from Sept. 23 to Sept. 24).

About Else Nutrition Holdings Inc.

Else Nutrition is a food and nutrition company in the international expansion stage focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its plant-based complete nutrition for toddlers, made of whole foods, almonds, buckwheat and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.

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