Ms. Hamutal Yitzhak reports

ELSE NUTRITION PRODUCTS APPROVED FOR US FEDERAL INSURANCE COVERED UNDER THE CENTER FOR MEDICARE & MEDICAID SERVICES

Four of Else Nutrition Holdings Inc.'s products, Else kids vanilla, Else kids cocoa, and Else toddler organic and Else toddler omega, have been officially approved for U.S. federal insurance billing under the Center for Medicare & Medicaid Services HCPCS codes B4160 and B4158, respectively. This significant milestone opens new avenues for distribution and increases the accessibility of Else's plant-based nutrition products.

"We are incredibly excited about this major achievement," said Hamutal Yitzhak, chief executive officer and co-founder of Else. "Receiving these HCPCS codes not only validates the quality of our products but also enables us to broaden our reach and make our products more accessible to families across the United States."

This approval significantly expands the potential audience for Else's products, reaching more families who need dairy-free, clean-label alternatives for their children. "By obtaining these codes, we are not only increasing our addressable market but also bringing much-needed, high-quality, plant-based nutrition to thousands of babies and children who may not have had access before. It's a substantial step in our mission to provide healthier, sustainable nutrition alternatives," added Ms. Yitzhak.

About Else Nutrition Holdings Inc.

Else Nutrition Holdings is a food and nutrition company in the international expansion stage focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its plant-based complete nutrition for toddlers, made of whole foods, almonds, buckwheat and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.

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