Ms. Hamutal Yitzhak reports

ELSE EXPANDS ITS PLANT-BASED PRODUCTS TO OVER 900 LOCATIONS IN CANADA'S LARGEST PHARMACY RETAILER

Else Nutrition Holdings Inc. has expanded its distribution in the Canadian market (including Quebec) with Canada's largest pharmacy, on the shelf at over 900 locations across 11 provinces and territories. The national rollout in late May, 2023, will focus on Else toddler formula, the highest-ranked seller within Else Nutrition's portfolio. This marks a major milestone for Else Nutrition, which launched formally in Canada in August, 2022. Canadian consumers will now be able to find Else's plant-based toddler formula, now widely distributed in another one of Canada's core retailers, this time within the Canadian national drug channel.

"We are exceptionally proud to once again grow our presence in Canada with one of the most visited and trusted retailers in the country, and an institution that shares our unwavering vision of a healthy and sustainable future for Canadian families," said Hamutal Yitzhak, chief executive officer and co-founder of Else. "Canada is proving more and more to be a key market in our exponential growth as we continue to expand our global presence and reach millions of new customers seeking dairy- and soy-free, plant-based alternatives."

About Else Nutrition Holdings Inc.

Else Nutrition Holdings is a food and nutrition company in the international expansion stage focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its plant-based complete nutrition for toddlers, made of whole foods, almonds, buckwheat and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.

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