Ms. Hamutal Yitzhak reports

ELSE EXPANDS TO CANADA'S SECOND LARGEST RETAILER WITH ITS PRODUCT RANGE IN OVER 600 STORES

Else Nutrition Holdings Inc. has expanded its distribution in the Canadian market with Canada's second-largest food retailer. The national rollout includes Else toddler formula, kids shake (vanilla and chocolate), and original and vanilla flavours of Baby Super Cereal.

Starting this month, Else's innovative products will be available in more than 600 additional stores across Canada, across multiple banners and territories. This marks a significant milestone for Else Nutrition, which has been offering its products on-line in Canada since July, 2022. Canadian consumers will now be able to find Else's plant-based toddler formula, kids shakes and baby cereal on the shelves of another national grocery chain.

"We are very proud to grow our presence in Canada and partner with a trusted and respected retailer that shares our vision of offering healthy and sustainable choices for families," said Hamutal Yitzhak, chief executive officer and co-founder of Else. "Canada is a key market for us as we continue to expand our global presence and reach millions of new potential customers who are looking for clean-label alternatives to dairy- and soy-based nutrition."

About Else Nutrition Holdings Inc.

Else Nutrition Holdings is a food and nutrition company in the international expansion stage focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formula. Else Nutrition (formerly INDI) won the 2017 Best Health and Diet Solutions award at Milan's Global Food Innovation Summit. The parent company, Else Nutrition Holdings, is a publicly traded company, is listed on the Toronto Stock Exchange under the trading symbol BABY, and is quoted on the U.S. OTCQX market under the trading symbol BABYF and the Frankfurt Stock Exchange under the symbol 0YL. Since launching its plant-based complete nutrition for toddlers, made of whole foods, almonds, buckwheat and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth. Else became the No. 1 bestseller on Amazon in the fall of 2020 in the new baby and toddler formula category. It won the Best Dairy Alternative Award 2021 at World Plant-Based Expo and was a Nexty Award finalist at Expo West 2022 in the plant-based lifestyle category. During September, 2022, Else Super Cereal reached the No. 1 bestseller in baby cereal across all brands on Amazon.

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