The Financial Post reports in its Saturday edition that Aritzia has developed a cultish following, particularly among young women, who flock to its "everyday luxury" ethos. The Post's Jane Switzer writes that since its founding as a single Vancouver store in 1984 by Brian Hill, Aritzia has grown into a global retail phenomenon, with more than 140 stores in the United States and Canada, a thriving e-commerce business and $2.7-billion in annual net revenue. In 2025, despite headwinds from the trade war, the company's share price more than doubled, bringing its market cap to close to $14-billion, making it one of Canada's most successful retail brands. Aritzia's success has not been entirely seamless. After years of blistering growth, including during the COVID-19 pandemic, the company found itself unable to keep up with demand. Mr. Hill grew the Aritzia concept from the first Oakridge boutique into a handful of stores in Vancouver, and then started shifting its business model in the 1990s toward designing and making its own in-house fashion labels. His bet on carving out a niche in "everyday luxury" at an attainable price point paid off. Aritzia expanded nationally in 1999 and made its first push into the U.S. in 2007.