The Globe and Mail reports in its Monday edition that someone forgot to tell Aritzia there is a consumer slowdown. Guest columnist Amber Kanwar writes the stock hit a record high last week, creating an interesting set-up for quarterly results due Thursday. Aritzia is expected to show a 150-per-cent rebound in profitability and a nearly 15-per-cent jump in same-store sales. With the stock trading at a hefty premium to peers (UBS estimates it at 48 per cent) it will make the quarterly results a nail-biter. Will Aritzia continue to buck the trend of weak consumer growth? Can it continue to manage around tariffs? As with most companies, it may come down to the outlook it provides. "We believe the 'bar' for the event is ATZ maintains its FY26 operating guidance and provides a 2Q26 outlook supportive of the Street's C$0.37 EPS forecast," Mauricio Serna of UBS wrote in a preview note. Jamie Murray of Murray Wealth Group flagged Aritzia as a winner on Ms. Kanwar's podcast back in February. It promptly went straight down before recovering and reaching new highs. He is still holding. "They've beat quarterly guidance by at least 5 per cent the past 3 quarters and we expect a similar result," he wrote in an e-mail.