The Globe and Mail reports in its Friday, Sept. 29, edition that Stifel analyst Martin Landry has reaffirmed his "buy" recommendation for Aritzia. The Globe's David Leeder writes in the Eye On Equities column that Mr. Landry slashed his share target to $32 from $40. Analysts on average target the shares at $32.88. Mr. Landry says Aritzia is losing market share after its same-store sales slid 4.3 per cent year-over-year during a summer period when its competitors saw gains. Mr. Landry says in a note: "This decline comes from limited product innovation, which resulted in soft traffic trends. It is not clear when new styles will stimulate traffic again, but the company anticipates negative same-store sales for Q3FY24 and Q4FY24. This is somewhat disappointing and a longer time frame than expected. To stimulate sales, management will invest in digital marketing, something new for the company, and with the appearance of a change in strategy. We reduce our FY25 EPS forecasts by 9 per cent to reflect slower revenue growth and related lower fixed cost absorption. We believe that Aritzia is still in a 'show-me' mode with investors until visibility on turnaround improves. This could leave the stock range-bound near-term."