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Aether Catalyst Solutions Inc
Symbol	ATHR
Shares Issued	41,746,712
Close 2020-12-01	C$ 0.09
Market Cap	C$ 3,757,204
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Aether Catalyst to focus on small motors program

2020-12-08 11:12 ET - News Release

Subject: News Release - Aether Catalyst Solutions, Inc. PDF Document File: Attachment 2020-12-08 Aether Catalyst Announces Concentration on Small Motors and Management Changes (FINAL).pdf Aether Catalyst Announces Near Term Focus on Small Motor Market and Management Changes. Burnaby, British Columbia December 8, 2020 Aether Catalyst Solutions, Inc. ("Aether" or the "Company") (CSE: ATHR) (FSE: 2QZ), a leading innovator of low-cost base metal catalysts, is pleased to announce a shift in the near term focus of the Company to the small motors application of its technology. For several reasons, Aether has decided, for at least the next three to four quarters, to shift the majority of its efforts to its small motors program. Firstly, in discussions with its North American OEM testing partner, the Company has been notified that their lab is not expected to reopen until the Summer of 2021. Aether relies on feedback from testing partners for steering its development path, and with respect to automotive catalysis, that feedback will not be available in the near term. Combined with some encouraging results from our initial testing on our small motors test bed, the choice to concentrate in that area was easily made. The Company feels that the advantages to focusing on small motors are as follows: dot Strong initial results: internal testing shows that the Company's catalysts can significantly reduce emissions from small motors right now; the company is planning a rapid development program to improve on these initial results. dot Shorter path to commercial product: emissions from small motors are currently lightly regulated and ameliorated by engine tuning rather than separate treatment; leading to them being a significant contributor to urban air pollution. A major consideration for regulators has been the high cost of treating small motors emissions with conventional catalysts. The Company believes that an economically viable catalyst could lead to increased regulation, further enhancing the pull of the Company's technology. dot Participation in the Green Economy: with the Company's concentration on small motors, Aether is going to make a difference in pollution levels vs. providing a less expensive equivalent result as will be the case with its automotive application, thus making the Company's technology attractive to entities seeking to reduce their carbon footprint. From an investment perspective, Aether will be more attractive to ESG investors. dot Work on small motors will inform future development of the automotive application: Much of the Company's development work over the next few quarters will have applications in the automotive program as well. The Company's shift to product development will lead to the following personnel changes: Greg James will be leaving his position as Chief Operating Officer of Aether Catalyst Solutions Inc. at the end of December; he will however continue to advise the company as the initial member of the Company's newly formed Technical Advisory Board. We would like to thank Greg for all his contributions over the last five years as not only has he advanced the technology from an idea to a mature technology, but Greg has also built a solid foundation for Aether's catalyst development which will continue with existing personnel. Unit 104, 8337 Eastlake Drive, Vancouver, BC, Canada V5A 4W2 T: +1 604.690.3797 www.aethercatalyst.com With Greg's departure, Aether is pleased to announce that Taylor Procyk will be taking over as Chief Operating Officer. Taylor has spent the last 5 years working alongside Greg James developing Aether's base metal oxide catalysts, so the transition will be seamless. Taylor's focus will be on adapting and commercializing Aether's existing technology for the small motor market. Taylor Procyk comments "Aether's current low-cost catalyst technology has already demonstrated the ability to reduce green house gases and toxic exhaust gas emissions in the types of small motors typically used in lawn mowers, pressure washers and generator sets. With the current global focus on climate change, Aether's inexpensive catalytic converter technology will be able to bring immediate benefits, especially in urban areas where the effects of this pollution are highest. I'm excited and looking forward to addressing an urgent unmet need with Aether's technology." Paul Woodward, President of Aether adds, "A step towards commercialization of a technology is always exciting. We are going to miss Greg's day to day contributions, but are fortunate as an organization to have been able to nurture talent such that succession is not an issue for us. I look forward to Taylor's increased role in the development of the Company and its technology." ABOUT AETHER CATALYST SOLUTIONS, INC.: Aether Catalyst Solutions, Inc. is focused on providing an order of magnitude cost reduction in catalytic converter catalysts, while meeting, or exceeding government emission standards. Aether is working to quickly advance its technology through rapid screening of new materials directed at enhancing end of life conversion levels after accelerated aging. Aether's primary focus has been on automotive applications where Aether is looking to replace precious metals in automotive catalysts for gasoline powered engines, a greater than $20 billion cost annually at today's prices (Kitco & Johnson Matthey). The company's first commercial products, however, will be for small motors that are currently lightly regulated, but are, nonetheless, significant contributors, especially in urban areas, to air pollution. For more information, please visit our website: www.aethercatalyst.com FOR FURTHER INFORMATION PLEASE CONTACT: Paul Woodward President Aether Catalyst Solutions, Inc. Tel: 604 690-3797 E: paul@aethercatalyst.com The Canadian Securities Exchange ("CSE") or any other securities regulatory authority has not reviewed and does not accept responsibility for the adequacy or accuracy of this management prepared news release. Forward-looking Information Cautionary Statement Except for statements of historic fact, this news release contains certain "forward-looking information" within the meaning of applicable securities law. Forward-looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur. Forward-looking statements are based on the opinions and estimates at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements including, but not limited to delays or uncertainties with regulatory approvals, including that of the CSE. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Aether described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward- looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. Additional information identifying risks and uncertainties that could affect financial results is contained in the Company's filings with Canadian securities regulators, which are available at www.sedar.com