15:56:16 EDT Mon 29 Apr 2024
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Global Compliance Applications Corp
Symbol APP
Shares Issued 276,911,059
Close 2024-04-04 C$ 0.01
Market Cap C$ 2,769,111
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Global Compliance signs content deals for TV channel

2024-04-04 12:14 ET - News Release

Mr. Bradley Moore reports

CONTENT DEALS FOR GCAC'S CITIZEN GREEN TV INCREASES VIEWERSHIP TO OVER 250K CONSUMERS

Global Compliance Applications Corp. has entered into new content licensing agreements, with several prominent influencers, for the Citizen Green TV channel, broadcast via the Weed and Whiskey.TV network. With this expansion, the company is creating additional advertising spots to promote Uplift coupons and effectively reach a growing veteran target audience at a fraction of acquiring customers. The advertising spots will be sold to brands and retailers, driving ad revenue in addition to coupon commissions paid.

Per Amity, the average cost per app install (CPI) in the United States is $5.11, with an average conversion rate of 27 per cent. CAC has gone up 60 per cent in the last five years. When you are promoting to a smaller channel of cannabis and cannabidiol (CBD)-friendly audience, the CAC increases further. So the company's strategy has enabled it to address an initial market of 145,000 cannabis-friendly viewers and add content that will increase that audience by another 125,000 viewers in the months ahead, from the followers of the new lineup of content.

Bradley Moore, chief executive officer at Global Compliance, says: "The end game is to provide best-in-class CBD and cannabis products through the Uplift app to an underserved market -- veterans. By offering diverse programming and leveraging advertising opportunities on Citizen Green TV, we will reach our goal of helping grow the Uplift consumer base to our target of 40,000-plus veteran consumers. TV is a proven model for driving consumer engagement and our expansion on the Roku network does exactly that."

New content partners on Citizen Green TV will include a daily morning 420 sports talk show called "Elevated Sports Talk" by The Fantasy Football Hustler and the 420 Crew. The NFL draft will be a hot topic in the days ahead, and the show is to inform about sports and current pop culture events. MedicateOH will be producing weekly news and views on the Midwest cannabis scene. We will be hearing from Victor Pinho and April Black with their "High on Tour" podcast from California, as they show visitors a great time touring the cannabis industry and culture. Varied State will be "Entering The World Of Shadows" as they explore the mysteries of the paranormal and their potential influence on supernatural experiences. The Special Forces Experience will be sharing five episodes on Vet wellness for those who served. Renowned doctor, Dr. Phillip Blair (Blair Medical Group), a West Point Graduate, is researching the terpene beta-caryophyllene as an alternative to medicinal cannabis and will be sharing his knowledge with the audience. The first shows will be airing before April 20.

The company's presence on the Roku network underscores its dedication to delivering cutting-edge solutions that resonate with today's digital consumers. By leveraging Efixii Uplift's extensive reach and targeting capabilities, Global Compliance is poised to maximize the impact of its advertising initiatives and strengthen its position in the market. By delivering cutting-edge solutions that resonate with today's digital consumers, Global Compliance is driving forward the mainstream acceptance and integration of blockchain into everyday life.

About Global Compliance Applications Corp.

Global Compliance is a global leader in designing and developing innovative blockchain technologies and machine learning solutions to improve real-world businesses. Global Compliance's leading solution is Efixii, an ethereum Layer 2 blockchain and EVM (ethereum virtual machine) programming functionality that is on par with other Layer 2s, such as Polygon. Global Compliance can quickly connect each participant from product producers, distributors, manufacturers and retailers through a series of value chain dApps that allow for data connectivity to drive better consumer experiences and sales.

Global Compliance serves as a one-stop-digital-coupon shop that saves users money on cannabis and CBD that may have Efixii-blockchain verified seed-to-sale life cycle information.

Global Compliance works in many agricultural industries providing a value-added blockchain offering through a cost-effective software-as-a-service licensing model.

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