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Globe says Rogers sells rights to Monday NHL games

2024-04-26 08:10 ET - In the News

See In the News (C-RCI) Rogers Communications Inc

The Globe and Mail reports in its Friday edition that Rogers Communications has sold exclusive rights to broadcast Monday's National Hockey League games on Amazon's Prime Video service over the next two seasons, starting in October, 2024. The Globe's Andrew Willis writes that the deal will see Rogers, owner of TV broadcaster Sportsnet, attempt to broaden its audience by partnering with a leading streaming platform. The NHL's first streaming agreement will see 26 regular season games move from a traditional TV broadcaster to Prime. In 1970, the National Football League revolutionized sports broadcasting by introducing Monday Night Football, drawing a massive audience -- and advertisers -- to games traditionally played on Sunday. Rogers chief executive officer Tony Staffieri told The Globe that striking a partnership with Amazon is part of a strategy to win the loyalty of a new generation of sports fans with programing that is "platform agnostic." In 2013, Rogers struck a 12-year, $5.2-billion broadcast deal with the NHL; it expires after the 2025-26 season. After selling Monday night games to Amazon, Sportsnet will still broadcast more than 500 NHL games each year. Terms of the agreement were not released.

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