An anonymous representative of Mithaq reports

MITHAQ CAPITAL SPC ACQUIRES COMMON SHARES OF AIMIA INC.

Mithaq Capital SPC, the largest shareholder of Aimia Inc., acquired 1,100 common shares of Aimia through the facilities of the Toronto Stock Exchange today, at an average price of $3.39 per purchased share, for a total purchase price of $3,731. The highest price paid for any purchased share was $3.40. As a result, Mithaq has ownership of, or control or direction over, a total of 26,893,588 common shares, representing approximately 28.42 per cent of the issued and outstanding common shares of Aimia.

Immediately prior to acquiring the purchased shares, Mithaq had ownership of, or exercised control or direction over, a total of 26,892,488 common shares, representing approximately 28.42 per cent of the issued and outstanding common shares.

Mithaq has acquired the purchased shares for investment purposes and in connection with the offer by its wholly owned subsidiary, Mithaq Canada Inc., to purchase all of the issued and outstanding common shares of Aimia not already owned by Mithaq or its affiliates. Since Oct. 5, 2023, the date that the offer was commenced, Mithaq has acquired 834,588 common shares (including the purchased shares). The offer is open for acceptance until 11:59 p.m. Vancouver time on Feb. 15, 2024, and Mithaq may make additional purchases of common shares until such time, though the number of any such common shares purchased, together with the aggregate purchased shares, will not exceed 4,208,230 common shares, representing 5 per cent of the common shares outstanding as at the offer date, pursuant to Section 2.2(3) of National Instrument 62-104.

The premium, all-cash takeover offer

Mithaq's premium, all-cash takeover bid for Aimia of $3.66 per common share remains the best option for shareholders.

The offeror commenced the offer and filed a takeover bid circular and related documents with the securities regulatory authorities in Canada on Oct. 5, 2023.

Shareholders are urged to read the Mithaq circular, the notice of variation filed on Nov. 28, 2023, and the notice of extension filed on Jan. 18, 2024, as they contain important information, including the terms and conditions of the offer and the procedures for depositing common shares. Additional information about the offer or copies of the Mithaq circular, the first notice of variation, the notice of extension and related documents may be obtained without charge on request from Carson Proxy Advisors. The Mithaq circular and related documents filed by the offeror are also available on SEDAR+.

How to tender

Shareholders are encouraged to tender their common shares and realize immediate liquidity for their investment. If common shares are held by a broker or other financial intermediary, shareholders should contact that intermediary and instruct it to tender their common shares. If common shares are held in registered form, shareholders should complete the letter of transmittal included in the documents mailed to them by the offeror.

For shareholders whose certificates or direct registration system statements are not immediately available or who cannot deliver the certificates or DRS statements and all other required documents to Olympia Trust Company prior to the expiry time, they may accept the offer by properly completing and duly executing a notice of guaranteed delivery and returning it to Olympia Trust Company as specified in the notice of guaranteed delivery.

Shareholders with questions or in need of assistance accepting the offer can contact Carson Proxy Advisors by telephone at 1-800-530-5189 (North American toll-free number) or 416-751-2066 (outside of North America) or by e-mail at info@carsonproxy.com.

About Mithaq Capital SPC

Mithaq is a segregated portfolio company and affiliate of Mithaq Holding Company, a family office based in Saudi Arabia with investments in public equities, real estate, private equity, and income-producing assets in local and international markets.

We seek Safe Harbor.