Mr. Joe Racanelli reports

AIMIA'S BOARD OF DIRECTORS CONTINUES TO RECOMMEND SHAREHOLDERS REJECT THE HOSTILE OFFER FROM MITHAQ CANADA INC.

After reviewing the news release filed by Mithaq Canada Inc., a wholly owned subsidiary of Mithaq Capital SPC, on Jan. 18, 2024, to extend the deadline of its offer to acquire all of the issued and outstanding common shares of Aimia Inc., Aimia's board of directors continues to recommend that Aimia shareholders reject the hostile offer given that its terms have not changed.

To reject the hostile offer, shareholders do not need to take any action.

The director circular of the company filed Oct. 20, 2023, details a comprehensive list of reasons for the recommendation to reject the hostile offer, which are still relevant despite the deadline extension. A copy of the circular is available on Aimia's website and has been filed on SEDAR+.

For questions about the hostile offer or to find out how to withdraw tendered shares, shareholders are encouraged to call Aimia's strategic shareholder adviser, Kingsdale Advisors, at 1-800-495-6389 or to e-mail it at contactus@kingsdaleadvisors.com.

About Aimia Inc.

Aimia is a holding company that makes long-term investments in private and public businesses through controlling or minority stakes. Aimia targets companies with durable economic advantages evidenced by a record of substantial free cash flow generation over complete business cycles and strong growth prospects and guided by strong, experienced management teams. Headquartered in Toronto, Canada, Aimia is positioned to invest in any sector, wherever a suitable opportunity can be identified worldwide. In addition, Aimia seeks investments that may efficiently utilize the company's operating and capital loss carryforwards to further enhance shareholder value.

We seek Safe Harbor.