Mr. Albert Matousek reports

AIMIA ADOPTS NEW SHAREHOLDER RIGHTS PLAN TO ENSURE CONTINUED PROTECTION OF SHAREHOLDERS

Aimia Inc.'s board of directors has approved the adoption of a new shareholder rights plan pursuant to a shareholder rights plan agreement entered into with TSX Trust Company, as rights agent, dated Dec. 6, 2023. The new shareholder rights plan will replace the current shareholder rights plan, which will terminate on Dec. 7, 2023.

The board adopted the new shareholder rights plan to ensure continued protection and fair treatment of all shareholders, particularly in light of the legal actions the company was forced to take against Mithaq Capital SPC and its apparent intent to continue acquiring securities of Aimia during its affiliate's outstanding unsolicited takeover bid to acquire all issued and outstanding common shares of Aimia, which expires on Jan. 18, 2024.

The new shareholder rights plan is substantially similar to the current shareholder rights plan, other than certain changes to confirm that the offer is deemed a permitted bid (as defined in the new shareholder rights plan) and that it will terminate on the day after the expiry date.

Aimia asked Mithaq to voluntarily refrain from acquiring shares until after the coming Ontario Capital Markets Tribunal decision, but Mithaq refused. This made it necessary for Aimia to adopt the new shareholder rights plan in order to ensure fair treatment of all shareholders and deter Mithaq from acquiring further shares in Aimia before the tribunal is able to rule on the issue.

The new shareholder rights plan is subject to the acceptance of the Toronto Stock Exchange and is effective as of the effective date.

A copy of the complete new shareholder rights plan will be filed on SEDAR+.

About Aimia Inc.

Aimia is a holding company that makes long-term investments in private and public businesses through controlling or minority stakes. Aimia targets companies with durable economic advantages evidenced by a record of substantial free cash flow generation over complete business cycles and strong growth prospects and guided by strong, experienced management teams. Headquartered in Toronto, Canada, Aimia is positioned to invest in any sector, wherever a suitable opportunity can be identified worldwide. In addition, Aimia seeks investments that may efficiently utilize the company's operating and capital loss carryforwards to further enhance shareholder value.

We seek Safe Harbor.