Ms. Karen Basian reports

AIMIA CONFIRMS RECEIPT OF MITHAQ CAPITAL'S INTENTION TO COMMENCE A TAKEOVER BID

Aimia Inc. has received notice from Mithaq Capital SPC confirming its intention to commence an offer to acquire all issued and outstanding shares for $3.66 per share (the proposed offer). Aimia is currently suing Mithaq for various breaches of the Securities Act (Ontario). The trial is scheduled to begin on Jan. 8, 2024.

The top priority of Aimia's board of directors is to ensure that the company delivers long-term value to stakeholders. When it is received, the board will consider the proposed offer, weigh it against other options to enhance value, including options already under consideration, and consult with its legal and financial advisers. The board will provide shareholders with any recommendation promptly and in accordance with securities law.

"It is the board's duty to evaluate all bona fide takeover bids," said Karen Basian, interim chair of the board of Aimia. "Shareholders can rest assured that we take this duty seriously and will rigorously evaluate the proposed offer once it is received, and make a recommendation consistent with our mandate to consider all reasonable stakeholder interests and maximize value."

Shareholders with questions are encouraged to call Aimia's strategic shareholder services adviser, Kingsdale Advisors, at 1-800-495-6389 or contactus@kingsdaleadvisors.com

Advisers

Kingsdale Advisors is acting as strategic shareholder adviser and communications adviser to Aimia. Norton Rose Fulbright Canada LLP is acting as legal counsel to Aimia.

About Aimia Inc.

Aimia is a holding company that makes long-term investments in private and public businesses through controlling or minority stakes. It targets companies with durable economic advantages evidenced by a record of substantial free cash flow generation over complete business cycles, strong growth prospects, and guided by strong, experienced management teams. Headquartered in Toronto, Canada, Aimia is positioned to invest in any sector, wherever a suitable opportunity can be identified worldwide. In addition, it seeks investments that may efficiently utilize the company's operating and capital loss carryforwards to further enhance stakeholder value.

We seek Safe Harbor.