Mr. Tim Sullivan of Kognitiv reports

KOGNITIV LAUNCHES AI-NATIVE KOGNITIV IGNITE: REVOLUTIONARY OUTCOME-BASED CUSTOMER ENGAGEMENT SOLUTION

Aimia Inc. investment Kognitiv Corp. has added Kognitiv Ignite to its innovative, omnichannel SaaS (software-as-a-service) platform. This transformative AI (artificial intelligence)-native, outcome-based, one-to-one personalization software has been designed to reshape and propel brands' customer engagement strategies across owned channels.

Kognitiv Ignite changes the way brands approach customer engagement across owned channels by enabling marketers to begin with the end goals in mind. Marketers can focus on what they know: their objective and their budget, and let AI define the audience, channels, products, offers, and content to achieve those goals. Kognitiv Ignite takes the guesswork out of delivering the right message to the right customer at the right time, empowering marketers to exceed their KPIs while maintaining their budget. By leveraging AI-powered automation, marketers can focus on driving strategy and innovation, while letting Kognitiv Ignite optimize their customer engagement in real time.

"We built Kognitiv Ignite to help marketers deliver highly curated experiences to their customers and profitable results to their business," said Anthony Wintheiser, chief product officer of Kognitiv. "Kognitiv Ignite's outcome-based workflow, built on the back of the Kognition AI/ML [AI/machine learning] engine, empowers marketers to engage millions of customers on an individualized basis in a way that is both relevant for the customer and incremental for the business. With Kognitiv Ignite, marketers will be able to build and run campaigns that are smarter and faster, while delivering higher sales and greater value to their business."

Kognitiv Ignite is powered by Kognition, Kognitiv's proprietary AI engine, that combines hundreds of AI/ML models, including customer lifetime value, propensity, churn and more, to deliver one-to-one personalization at scale. Kognition evaluates millions of attributes, predicts future customer behaviour, and prescribes the perfect interaction for every customer to meet the brand's predefined business goals. An integrated feedback loop that tracks attribution and incrementality ensures that customer engagement is optimized in real time to drive relevance and maximize ROI (return on investment).

"At Kognitiv, we are dedicated to equipping marketers with the tools they need to drive not only customer engagement, but also substantial revenue growth," said Tim Sullivan, chief executive officer at Kognitiv. "With the launch of Kognitiv Ignite, our AI-native personalization software, we're revolutionizing the way marketers approach customer engagement by letting them start with their defined goal and allowing the AI to steer them to success."

Be among the first to learn more about Kognitiv Ignite, the AI co-pilot for your customer engagement strategy across owned channels. Get in touch with Kognitiv or sign up to receive a personalized demo at the company's website.

About Kognitiv Corp.

Kognitiv inspires lifetime loyalty by helping brands build deeper relationships with their customers. Its intelligent, omnichannel SaaS platform delivers data-driven personalization across the entire customer life cycle, enabling superior marketing effectiveness and consumer engagement.

In June, 2020, Kognitiv and Aimia's loyalty solutions business came together to become a global loyalty solutions leader.

Kognitiv's largest investors includes Aimia Inc., a publicly traded holding company listed on the Toronto Stock Exchange.