Ms. Diane Nicolson reports

AMARC PROGRESSING ITS BC COPPER-GOLD DISTRICTS AND ENGAGES KIN COMMUNICATIONS INC.

Amarc Resources Ltd. has engaged Kin Communications Inc. to assist with its investor relations activities.

Amarc president and chief executive officer Diane Nicolson said: "With three copper-gold districts, each hosting a known porphyry copper deposit that is prime for moving toward development as well as multiple copper-gold deposit targets that are ready for drill discovery, we believe that Amarc is uniquely positioned to both provide copper to help fill the growing global copper supply gap and benefit from the opportunities from its exposure to gold."

Amarc has partnered with foremost copper producer Freeport Mineral Properties Canada Inc. on the Joy copper-gold district, and the company's other districts are also positioned for efficient, value-accretive programs and deals. Amarc has planned targeted programs for its Duke and Ike copper-gold districts and is working to establish financing to advance the development of both Duke and Ike.

"As such, it is the right time to partner with a full-service IR firm like Kin, with an extensive network of investors, to create a targeted communications program and broaden the reach of our message," added Ms. Nicolson. "Kin has a track record of enhancing communication and increasing the liquidity of the companies for which it provides services."

Under the terms of the investor relations agreement with Kin, Kin has agreed to assist Amarc with investor relations, including communicating with and marketing to potential investors, shareholders and media contacts for a period of 12 months and on a month-to-month basis thereafter. In consideration for the services, the company has agreed to pay Kin $12,500 per month for the initial 12-month period. In addition, the company has granted Kin stock options entitling it to purchase one million of the company's common shares at a price of 11 cents per share with a five-year term, vesting in three instalments of 33 per cent, 33 per cent and 34 per cent, with the first instalment vesting 90 days after the effective date of the agreement. Kin is owned by president and chief executive officer Arlen Hansen and has no direct relationship with the company, other than as described in this news release.

The investor relations agreement with Kin and the grant of options thereunder are subject to regulatory approval.

About Amarc Resources Ltd.

Amarc is a mineral exploration and development company with an experienced and successful management team focused on developing a new generation of long-life, high-value porphyry copper-gold mines in British Columbia. By combining high-demand projects with dynamic management, Amarc has created a solid platform to create value from exploration and development of its assets.

Amarc is advancing its 100-per-cent-owned Ike, Duke and Joy porphyry copper-plus-or-minus-gold districts located in different prolific porphyry regions of Southern British Columbia, central British Columbia and Northern British Columbia, respectively. Each district represents significant potential for the development of multiple and important-scale, porphyry copper-plus-or-minus-gold deposits. Importantly, each of the three districts is located in proximity to industrial infrastructure -- including power, highways and rail.

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