Mr. Geoff Hoover reports

AURORA LAUNCHES BOLD NEW BRAND TASTY'S INTO CANADIAN ADULT MARKET

Aurora Cannabis Inc. has launched a bold new brand, Tasty's, to the Canadian adult market, designed to deliver on taste, potency and price. Anchored by a disruptive brand identity, Tasty's celebrates its market arrival today in Toronto at Hall of Flowers, a premier cannabis trade show. The Tasty's brand is available for cannabis enthusiasts, including buyers and budtenders, to experience and see firsthand that Tasty's promises to deliver highly potent weed that tastes ridiculously good. Period.

"We could not be more excited to bring a net new brand to the Canadian market, and especially a brand that packs the punch as Tasty's does and meets the rapid growth of the preroll segment," says Geoff Hoover, senior vice-president, consumer, at Aurora. "We leaned into valuable consumer insights and recent market performance to develop Tasty's, a brand that promises the cannabis experience Canadians are seeking at a price they can feel good about. This is what great innovation looks like at Aurora."

Tasty's is the newest brand to join Aurora's leading portfolio of brands loved by Canadian cannabis consumers, including Greybeard, San Rafael '71 and Daily Special. The brand takes a bold approach with a disruptive look and in-store marketing that differentiates Tasty's as a brand that is all about flavour and potency.

Addressing the increasing importance of the preroll category, now ranked second behind the flower category and expected to deliver further growth, Tasty's will launch in two primary formats -- vapes and infused prerolls. Tasty's 50-per-cent-THC (tetrahydrocannabinol)-infused prerolls are packed with whole milled flower infused with concentrate inputs and enhanced with botanical terpenes in a three by 0.5-gram pack. The 510 vapes offer up to 1,000 milligrams (mg) of THC and huge flavour, enhanced by botanical terpenes contained in a deluxe 1.2 g cartridge. A brand that is all about bold flavour, Tasty's consumers will experience the intensity from the likes of blue raspberry, green apple, watermelon and more.

Tasty's infused prerolls and vapes will be available at cannabis retailers across Canada starting in September.

About Aurora Cannabis Inc.

Aurora is opening the world to cannabis, serving both the medical and consumer markets. Headquartered in Edmonton, Alta., Aurora is a pioneer in global cannabis, dedicated to helping people improve their lives. The company's adult-use brand portfolio includes Aurora Drift, San Rafael '71, Daily Special, Whistler, Being and Greybeard. Medical cannabis brands include MedReleaf, CanniMed, Aurora and Whistler Medical Marijuana Co., as well as international brands Pedanios, Bidiol and CraftPlant. Aurora also has a controlling interest in Bevo Farms Ltd., North America's leading supplier of propagated agricultural plants. Driven by science and innovation, and with a focus on high-quality cannabis products, Aurora's brands continue to break through as industry leaders in the medical, performance, wellness and adult recreational markets wherever they are launched.

We seek Safe Harbor.