The Financial Post reports in its Tuesday edition that low-priced cannabis products will be key to converting consumers from the illicit market to the legal market, but once that is done they will be willing to spend more on pricier items like vape pens and edibles, according to Aurora Cannabis's new chief commercial officer. A Bloomberg dispatch to the Post quotes Miguel Martin saying that cannabis is "unlike tobacco or alcohol because of the presence of this massive black market. There are some underpinnings to make the pie bigger in a way that you traditionally wouldn't with discount brands." Some Canadian pot companies were caught off guard last winter by avid consumer demand for low-priced flower and had to rush to develop new offerings. In February, Aurora said its market share in flower declined in the prior quarter "as the market shifted significantly towards value brands," and announced the launch of Daily Special, a cheaper product designed to "compete strongly with the grey market." In May, Aurora said Daily Special was the top-selling flower brand in Ontario for the previous two months and attributed the company's 24-per-cent quarterly growth in recreational pot revenue to the brand's popularity.