15:12:08 EDT Mon 06 Apr 2026
Enter Symbol
or Name
USA
CA



Air Canada
Symbol AC
Shares Issued 293,013,665
Close 2026-04-02 C$ 17.86
Market Cap C$ 5,233,224,057
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Globe says Air Canada's video blunder a cautionary tale

2026-04-06 07:55 ET - In the News

The Globe and Mail reports in its Saturday edition that across the country, directors and executives are still dazed at the speed at which Air Canada chief executive officer Michael Rousseau's English-only blunder flared into a crisis for his employer and forced his departure. The Globe's Nicolas Van Praet writes that while some argued the whole thing was overblown, for many in Quebec, the CEO's exit is the inevitable outcome of an executive who was deeply out of touch with his milieu and a board that failed to monitor his obvious shortcomings. In that, there is a warning for others. Bradley Akubuiro, former head of media relations for Boeing, said language holds a deeper meaning in Quebec. "Language isn't just a means of communication in Quebec, and it isn't just a legal requirement. It is an identity," he said. Mr. Rousseau's video following the crash that killed two pilots at New York's LaGuardia Airport was to provide reassurance and sympathy. Instead, he alienated thousands of French-speaking Air Canada employees and Canadians in what Prime Minister Mark Carney called a "lack of judgment and lack of compassion." Air Canada is subject to the Official Languages Act and has to provide services in English and French.

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