The Globe and Mail reports in its Wednesday edition that after launching Lynx Air a full year ago, chief executive officer Merren McArthur is ready to promote the discount player. The Globe's Eric Atkins writes that the launch might better be called a relaunch. This is not the first time Lynx has tried to get going, or even the second. The airline founded in 2006 by former WestJet executive Tim Morgan has been branded, at various times, Enerjet, Jet Naked and FlyToo. None of those was a success. So, in 2021, Lynx announced plans to become a scheduled low-cost carrier led by Ms. McArthur, a lawyer credited with turning around two Australian airline brands and launching an air freight division. With strong backers, Ms. McArthur's strategy is familiar to anyone who follows the budget airline game -- do not compete directly with the big airlines and keep prices low; fly one model of new, fuel-efficient planes and fly them often. Lynx flies seven Boeing 737 Max planes and has 280 employees. By year's end, the fleet will number 10 aircraft with 450 employees. Lynx will have 46 planes by 2028, Ms. McArthur says. The discounter sells seats to Montreal from Calgary for prices that start at $59. Baggage fees start at $60 a bag.