The Globe and Mail reports in its Friday edition that in choosing a low-key, self-described product guy as its new chief executive officer, Apple is avoiding the trap that has recently caught other big companies -- hiring a finance guy who doesn't know the business, which happened recently at Boeing and Disney. The Globe's Gus Carlson writes that John Ternus is about as far from a money guy as you can get. He's a hardware engineer who has toiled at Apple for 25 years. He prides himself on diving deep into solving technical problems in Apple's trademark elegant way. Mr. Ternus's greatest engineering hits include the iPhone, iPad and iMacs. Under outgoing CEO Tim Cook, he also worked on some of Apple's signature products, including the Apple Watch, AirPods, Apple Vision Pro and the MacBook Neo. Like his predecessor and Apple founder Steve Jobs, Mr. Ternus has a customer-first mindset and a deep devotion to developing products that delight users. The big challenge now is artificial intelligence, and Apple has been criticized widely for being slow to the AI rodeo. A priority is to make its virtual assistant, Siri, more responsive and intuitive. The question is, Can Mr. Turnus adapt and redefine Apple's magic for an AI world?
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