The Globe and Mail reports in its Monday edition that last month, social media buzzed with images reminiscent of Hayao Miyazaki's animation style. The Globe's guest columnist Viet Vuh writes that it was not, however, a new film. It was a marketing stunt for a generative artificial intelligence image tool from Microsoft-backed OpenAI. This sparked a debate: Tech enthusiasts celebrated the tool for democratizing art creation, while critics argued it disrespects Mr. Miyazaki's artistry and raises ethical concerns. There are worries that the tool could lead to a stagnation of artistic innovation. In a market economy, innovators need to profit from their creations. Yet, easy duplication of innovations without protection undermines incentives to innovate. These IP regimes mean incentives exist to develop miracle medications such as Ozempic. Art and its styles have traditionally required significant skill to replicate, allowing artists to maintain the value of their unique expressions. However, with the release of the latest image generation model, anyone can now easily produce images that convincingly mimic the hard-earned styles of real artists, who have dedicated years, or even decades, to perfecting their craft.