The Globe and Mail reports in its Tuesday edition that Apple on Monday unveiled its artificial-intelligence-boosted iPhone 16, showing off the long-awaited device hours after Chinese rival Huawei's trifold phone began racking up orders. A Reuters dispatch to The Globe quotes chief executive officer Tim Cook saying, "The next generation of iPhone has been designed for Apple Intelligence from the ground up." Apple and technology companies around the world are racing to add AI to products, and phones are expected to be one of the most important battlegrounds. Apple is also betting the AI feature will drive consumers to upgrade amid a slowdown in iPhone sales. Apple Intelligence, the company's AI software, will be used to improve its personal assistant, Siri, as well as enhance features such as understanding and identifying objects captured by the phone camera. "Apple Intelligence marks the start of a new era for Siri and makes it more natural, more contextually relevant and more personal to you," said Apple's software engineering chief, Craig Federighi. The iPhone 16 will use the new A18 chip and have an aluminum back, and will start at $799 (U.S.), while the iPhone 16 Plus will start at $899 (U.S.).