The Globe and Mail reports in its Saturday edition that until a few years ago, the hype machine propelling electric and autonomous vehicles was compelling, dreamy, full of Jetsons-style promise. The Globe's Eric Reguly writes that last week, Apple pushed its plans to create a self-driving iPhone on wheels into the ditch. The company started the project, known as Titan, about a decade ago. At first, according to reports, the idea was to build a fully autonomous car. Later, when it became apparent that the inadequate technology, the safety concerns and the missing legislation that would allow driverless cars on the roads would prevent the cars from hitting the market any time soon, Apple concentrated on EVs with only some self-driving capabilities. By then, the market was already cluttered with EVs of various degrees of sophistication and Apple apparently realized it could never turn itself into a profitable carmaker. The 2,000 employees in its car division are being redeployed into generative AI. Is Amazon's Zoox autonomous car subsidiary the next to call it quits? The obvious beneficiary of Apple's no-show in the EV game is Tesla, by far the biggest American producer of EVs and the world's most valuable car company.
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