15:07:15 EDT Sat 18 May 2024
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Globe/AP say Apple loves Swift, she's good for sales

2023-11-29 08:28 ET - In the News

The Globe and Mail reports in its Wednesday edition that Apple Music has named Taylor Swift its artist of the year, after the pop superstar broke records: In the first 10 months of 2023, 65 of Ms. Swift's songs reached Apple Music's Global Daily Top 100. An Associated Press dispatch to The Globe says that her Eras tour was a catalyst. Streams grew 61 per cent globally when she kicked off her landmark concert tour in March, and it continued to grow. "Taylor Swift's impact on music is absolutely undeniable not just this record-breaking year, but throughout her entire career," Apple's vice-president of Apple Music and Beats Oliver Schusser said in a statement. "She is a generation-defining artist and a true change agent in the music industry, and there is no doubt that her impact and influence will be felt for years to come." Apple data also show the growing presence of Musica Mexicana globally. Peso Pluma and Eslabon Armado's Ella Baila Sola made it to No. 18 on the Global Daily Top 100, which also featured Grupo Frontera and Bad Bunny's un x100to, Peso Pluma and Natanael Cano's PRC, and Fuerza Regida and Grupo Frontera's Bebe Dame. Apple's Canadian-traded shares closed Wednesday at $28.32, up seven cents.

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