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Apple CDR (CAD Hedged)
Symbol AAPL
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Close 2023-11-20 C$ 28.52
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Globe/NYT say Apple, others join IBM in X boycott

2023-11-20 09:19 ET - In the News

Also In the News (C-IBM) IBM CDR (CAD Hedged)

The Globe and Mail reports in its Monday edition that more advertisers have paused their spending on X as the backlash continues over Elon Musk's endorsement of an anti-semitic conspiracy theory on the platform. A New York Times dispatch to The Globe reports that Warner Bros. and Sony have joined others in halting their spending on X. IBM cut off its advertising on X on Thursday, while Apple, Lionsgate, an entertainment and film distribution company, and Paramount Global, the media giant that owns CBS, all paused their ads Friday. The spending freeze comes as X has fought to win back advertisers that were wary of spending on the platform after Mr. Musk took it over a year ago and said he would loosen content-moderation rules. Major brands tend to be cautious about placing their ads next to posts with offensive or hateful speech. Mr. Musk drew scrutiny last week after replying to a post on X that accused Jewish people who are facing anti-semitism amid the Israel-Hamas war of pushing the "exact kind of dialectical hatred against whites that they claim to want people to stop using against them" and supporting the immigration of "hordes of minorities." "You have said the actual truth," Mr. Musk replied.

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