15:25:12 EDT Sat 18 May 2024
Enter Symbol
or Name
USA
CA



Apple CDR (CAD Hedged)
Symbol AAPL
Shares Issued 7,000,000
Close 2023-07-05 C$ 28.61
Market Cap C$ 200,270,000
Recent Sedar Documents

FP/wire say Apple cuts production of Vision Pro headset

2023-07-06 09:37 ET - In the News

The Financial Post reports in its Thursday edition that Apple is slashing production targets for its Vision Pro headset because manufacturers are struggling with the novel gadget's complex design. A Bloomberg dispatch to the Post, quoting a Financial Times of London item, said Apple is now preparing to make fewer than 400,000 units of the $3,499 headset in 2024. Chinese manufacturer Luxshare Precision Industry Co. is assembling the device. Two China-based suppliers of components said Apple was only asking for enough parts for 130,000 to 150,000 units in the first year, while plans for a cheaper version have been pushed back. The news "isn't surprising to us, as it's a first-generation product," Bloomberg analysts Anurag Rana and Andrew Girard said in a note. "Our original thesis called for only 500,000 units in the first year (half Apple's original expectation) given the headset's $3,500 price tag. We don't expect the product to have significant financial impact for the next three years." The Vision Pro, unveiled last month, is the company's latest move to sustain sales momentum and try to propel a mixed-reality industry that for years has struggled to make it into the mainstream. The device resembles ski goggles.

© 2024 Canjex Publishing Ltd. All rights reserved.