14:38:30 EDT Sat 18 May 2024
Enter Symbol
or Name
USA
CA



Apple CDR (CAD Hedged)
Symbol AAPL
Shares Issued 6,900,000
Close 2023-06-12 C$ 27.51
Market Cap C$ 189,819,000
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Post says Apple's Vision Pro could be a VR breakthrough

2023-06-12 06:55 ET - In the News

The Financial Post reports in its Monday edition that Canadian tech companies say Apple's new Vision Pro headset gives them hope that augmented and virtual reality wearables could catch on with consumers. The Post's Tara Deschamps reports that the headset unveiled Monday creates an augmented reality experience where wearers can connect with one another, conduct meetings, watch movies or even play games. The augmented reality part means users can naturally see their surroundings and browse pages or apps by looking in different directions or gesturing with their hands. Vision Pro will be available next year and retail for $3,499 (U.S.); the price is not the only thing that could make it a hard sell. Precursors like Meta's Oculus headsets or Google Glass have yet to reach widespread adoption because of their high cost and lack of existing use cases. VR and AR companies believe Vision Pro may shift perceptions of such wearables. "We think it is a rising tide that will raise all the ships in the industry," said Raja Khanna, who runs Lumeto, a Toronto company using virtual reality to train health care practitioners to complete complex procedures like intubations. He especially likes how users can see their real surroundings.

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