The Globe and Mail reports in its Thursday edition that Wedbush Securities analyst Daniel Ives gave his Apple share target a $15 boost to $220 (all figures U.S.). The Globe's David Berman writes that Apple introduced its augmented reality headset this week at the Worldwide Developers Conference following plenty of rumours, marking the company's first major product launch in about 10 years. The Vision Pro comes with an initial price tag of $3,500, though, raising questions about the premium-priced headset's ability to drive significant new profits at Apple. Mr. Ives expects that the Vision Pro will help Apple boost the appeal of its tech ecosystem to consumers and reward investors with a stronger moat to competitive pressures. Some of this new enthusiasm for the stock comes from an expected upgrade cycle for iPhones. Mr. Ives estimates that about 250 million iPhones have not been upgraded in four years, setting up what could be strong demand for the premium devices. The headset introduction, however, adds an interesting new dimension that Mr. Ives believes is good news for the stock. The Globe reported on Jan. 6 that Mr. Ives rated Apple "outperform" when it was trading near its 52-week low price of $124.17.