15:25:21 EDT Sat 18 May 2024
Enter Symbol
or Name
USA
CA



Apple CDR (CAD Hedged)
Symbol AAPL
Shares Issued 6,450,000
Close 2023-06-06 C$ 26.82
Market Cap C$ 172,989,000
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Globe/wire say Apple releases augmented-reality headset

2023-06-07 08:10 ET - In the News

The Globe and Mail reports in its Wednesday edition that analysts lauded Apple's Vision Pro on Tuesday for its impressive technology, but warned that it could be years before the $3,499 (U.S.) augmented-reality headset sees widespread adoption. A Reuters dispatch to The Globe says that the device, which investors were lukewarm on, marked the company's first new product launch since Apple Watch nearly a decade ago. Chief executive officer Tim Cook said it could spark the dawn of "spatial computing," where digital content blends with the physical world, just like how the iPhone changed the world of mobiles. That vision, analysts said, could take some time to materialize because the high price tag will likely dissuade most buyers and the product does not have any clear use beyond entertainment in a still nascent augmented-reality (AR) market. "Apple proved they have a vision for the role AR technology could play for consumers ... and Vision Pro looked sleek/differentiated versus incumbents and performed with clear potential," Morgan Stanley analysts said. "However, the Vision Pro is not ready for mass consumption," they added, pointing to a bulky external battery pack and the lack of a "killer app," among other issues.

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