• Groundbreaking program can be completed for less than $5,000, democratizing access to one of the most in-demand roles in the AI economy
• Hands-on curriculum includes courses on AI transformation, business intelligence, growth marketing, and more

MOUNTAIN VIEW, Calif. & NEW YORK -- (Business Wire)

Udacity, part of Accenture LearnVantage (NYSE:ACN) and the leading provider of tech skills for the AI economy, today announced the launch of a fully accredited Master of Business Administration degree program designed specifically for the next generation of AI product leaders.

While traditional MBAs have long held a direct path into product management, they often lack the hands-on, technical training required in today’s AI-driven economy. This MBA focused on AI product management combines rigorous business fundamentals with applied, project-based training—equipping graduates with both the strategic foundation and practical experience required to lead in the AI economy.

"As AI continues to redefine the global workforce, the need for leaders who can bridge the gap between technology and business strategy has never been more critical,” said Kishore Durg, global lead of Accenture LearnVantage. “This innovative MBA program directly addresses the advanced skills crisis by providing an affordable, accredited path for the next generation of AI product leaders. By democratizing access to high-quality education, we are helping both individuals and organizations unlock the full potential of the AI economy."

For the first time, learners can earn an MBA degree built around Udacity’s hallmark project-based curriculum at a fraction of the cost of traditional MBA programs. Degrees are awarded by Woolf, a global leader in higher education innovation, and are recognized through the European Credit Transfer and Accumulation System (ECTS) across more than 60 countries—including the U.S., Canada, Australia, and 43 European nations.

"Artificial intelligence is defining a new way of doing business, and MBAs need to prepare students for that new world,” said Woolf President and Rector Dr. Joshua Broggi. “We're proud of this exceptional program, which brings Accenture and Udacity's depth of expertise to a degree that is affordable, practical, and rigorous.”

Answering the AI Product Skills Crisis

Young professionals are standing at a crossroads. 59% of executives believe AI automation is actively closing doors for new talent, according to Accenture’s January 2026 Pulse of Change report. Yet, most companies are still struggling to make AI work at scale, with only 32% reporting real enterprise-wide success.

This disconnect presents an outsized opportunity for professionals who retool. AI product management is powering the fastest-growing frontier in tech, with job openings surging nearly 90% last year. By mastering the intersection of AI and product development, professionals can secure roles that pay 36% more than traditional product manager roles while solving the C-suite’s biggest challenges.

An MBA Degree Built for the AI Economy

The Master of Business Administration program from Udacity and Woolf addresses these critical gaps by providing a flexible, affordable path to advanced credentials for working professionals and career changers without sacrificing career momentum:

• Radically Affordable: Can be completed for less than $5,000 (USD)—a fraction of traditional MBA programs with an average cost of more than $60,000.
• Industry Relevant: Courses are project-based and developed with input from leading tech companies, helping graduates build portfolios that prove their capabilities.
• Fully Accredited: Degrees awarded by Woolf carry academic weight comparable to other leading higher education institutions in Europe, North America, and Australia—and are widely accepted for immigration, visa applications, and doctoral programs in 60+ countries.
• Backwards Compatible: With “Recognition of Prior Learning,” Udacity learners can apply previously completed Nanodegree programs toward a master's degree, potentially accelerating their path to graduation.
• Highly Flexible: Students progress at their own pace through 14 Udacity Nanodegree programs plus a capstone project—approximately 2,250 hours in total, the standard workload for a European master’s degree under the European Credit Transfer and Accumulation System.

Pioneering the Future of AI Education

Udacity has pioneered large-scale AI education for over a decade, but its recent entry into accredited degrees has set a new industry benchmark. This MBA with a focus in AI product management follows the successful launch of its Master of Science in Artificial Intelligence degree program, which amassed more than 1,500 learners in its inaugural cohort—demonstrating the industry appetite for high-rigor, high-ROI AI credentials.

The MBA represents the next evolution of this success. By combining Udacity’s "skills-first" DNA with Woolf’s international accreditation, the company is transforming 15 years of AI innovation into an MBA designed for the next generation of technology product leaders.

"We're not just adding credentials to existing learning, we're democratizing access to advanced education in one of the most important fields of the 21st century," said Dr. Kai Roemmelt, CEO of Udacity and Dean of the Udacity Institute of AI & Technology. "This program combines Udacity’s hallmark project-based curriculum with Woolf’s internationally recognized accreditation to offer an MBA degree that is both radically affordable and industry-relevant. It proves that you can break down traditional barriers to higher education while maintaining the academic rigor necessary to deliver immediate career impact for professionals in the AI economy."

The creation of the MBA degree program from Udacity and Woolf is a continuation of Accenture’s $1 billion investment in LearnVantage—a comprehensive learning and training service that helps individuals, organizations, and nations build the skills they need to grow in the AI economy. Since launching LearnVantage in 2024, Accenture has acquired Udacity, TalentSprint, Ascendient Learning, Aidemy, and Award Solutions, scaling Accenture’s deep capabilities as a world-class learning organization helping clients meet their business growth objectives and enabling people to develop the relevant skills they need to make the most of the opportunities that technological change is bringing.

Enroll now and forge a new future in tech.

About Accenture

Accenture is a leading solutions and global professional services company that helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed across the enterprise, bringing together the talent of our approximately 784,000 people, our proprietary assets and platforms, and deep ecosystem relationships. Our strategy is to be the reinvention partner of choice for our clients and to be the most client-focused, AI-enabled, great place to work in the world. Through our Reinvention Services we bring together our capabilities across strategy, consulting, technology, operations, Song and Industry X with our deep industry expertise to create and deliver solutions and services for our clients. Our purpose is to deliver on the promise of technology and human ingenuity, and we measure our success by the 360° value we create for all our stakeholders. Visit us at accenture.com.

About Udacity

Udacity, part of Accenture, is a global leader in AI and technology education—offering project-based learning programs designed in partnership with leading technology companies. Founded in 2011, Udacity has trained hundreds of thousands of students in artificial intelligence, data science, programming, and cloud computing. The company's Nanodegree programs are recognized throughout the technology industry for producing job-ready professionals with immediately applicable skills.

About Woolf

Woolf is an accredited and globally recognized collegiate higher education institution that enables qualified education providers to offer accredited degrees through a shared academic platform. Registered in the European Union and operating under rigorous quality assurance standards, Woolf issues portable degrees recognized across 60+ countries through compliance with the European Qualifications Framework.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260312411200/en/

Contacts:

Dallin Hatch
Udacity, part of Accenture
dallin.hatch@udacity.com

Source: Accenture