The Globe and Mail reports in its Thursday edition that Wealthsimple, Canada's largest robo-adviser, is infiltrating the discount brokerage business with the launch of a new zero-commission trading platform. The Globe's Clare O'Hara writes that the on-line portfolio manager -- which manages more than $2.5-billion in assets and is predominately owned by Power Financial -- is naming the platform Wealthsimple Trade.
It is a mobile app that will provide users access to unlimited trades of more than 8,000 publicly traded stocks and exchange-traded funds listed on major Canadian and U.S. exchanges.
The platform is currently in a beta version and will soon be rolled out to users by invitation this month, followed by a wider, public launch later this year.
The platform is available on iOS and Android systems and will include market and limit orders and a stock-watch list to monitor stocks without buying.
In 2017, 59.9 million trades were executed in the on-line brokerage channel in Canada and the average commission revenue earned per trade over that time frame was $10.07.
Wealthsimple's zero price tag for stock trading is a first in Canada. Questrade has till now offered the cheapest trades at $4.95 a pop.
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