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Namaste Technologies Inc
Symbol N
Shares Issued 59,514,833
Close 2016-05-16 C$ 0.125
Market Cap C$ 7,439,354
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Namaste Technologies launches wholesale division

2016-05-16 17:14 ET - News Release

Mr. Sean Dollinger reports

NAMASTE EXPANDS WHOLESALE AND E-COMMERCE PLATFORMS

Namaste Technologies Inc. is launching a new wholesale division, developing multiple new e-commerce and social media platforms specifically designed for the vaporizer and accessories community, and expanding the senior management team.

These developments accelerate Namaste's strategy to be an integrated leader in the international vaporizer and accessories market through innovative inbound marketing e-commerce and social media platforms, industry leading logistics and fulfilment capabilities, and differentiated wholesale solutions for manufactures and distributors.

Wholesale expansion

The management team of Namaste is pleased to announce and welcome Peter Tollmann Jr. as the new executive vice-president, wholesale division. Mr. Tollmann was previously one of the leading sales managers at the largest vaporizer distributor globally and is an expert in the motivation and management of sales teams. In that regard, his experience spans 20 years of managing relationships with internal staff, cross-functional teams, retailers, distributors and vendors, while consistently driving revenue growth, expanding market presence, improving processes, and managing costs.

Based in Florida, Mr. Tollmann will be responsible for establishing the company's wholesale technology, fulfilment and customer service supported product offerings to e-commerce companies, head shops and other retail distributors. Mr. Tollmann has identified initial members of his global team and will develop a sales force focused on nine countries globally.

Key differentiating elements of Namaste's wholesale offering include:

  • Global distribution capabilities with established fulfilment centres in the United Kingdom, the United States, Australia and the recent establishment of a new centre in Brazil, currently a high growth and strategic market for the company;

  • Virtual storefront development and branding to enhance the product offering of head shops and retail stores by reducing inventory costs;

  • Reduced logistical costs through the company's world-class shipping relationships;

  • Managing costs through specific unit repair and replacement functions;

  • Multilingual customer support for international markets.

E-commerce expansion

Namaste is currently investing significant resources into the acceleration of its inbound marketing e-commerce strategy through organic search engine optimization and technologies. This strategy includes best-in-class natural rankings, trust of brand growth, client population expansion and sales conversion optimization. The objective is to significantly increase the sustainability and reoccurring nature of sales at a lower customer acquisition cost than pay per click. For the month of April, Namaste achieved a top-decile conversion funnel with 6.3 per cent of site visitors adding products to the cart, 4.7 per cent reaching checkout and 3.1 per cent making purchases.

In addition to enhancing overall e-commerce traffic and maintaining high conversion rates, the company is focused on launching new portals and applications to facilitate social and commercial interactions between vaporizer and accessory community members. These include:

  • The creation of Snap420, a social media application that provides community members an exclusive portal to share imagery, messages, reviews and more. This will integrate into e-commerce product offerings and exclusive coupons and discounts.

  • Branding of vaporizer acquisition syndrome (VAS), a platform focused on educating the market about the compulsive purchasing of vaporizers and accessories. This initiative will feature Dr. Ken Grey, a leading authority on VAS.

  • Development of VASTrader, an on-line community for vaporizer enthusiast to buy, trade and sell vaporizers and accessories. This platform, the first if its kind to focus exclusively on the vaporizers and accessories industry, will allow community members access to a full range of products and will drive recurring revenues by generating multiple sales from a single unit.

  • Expansion and enhancement of YouTube channels with additional product reviews and locational content targeting specific markets. This initiative will feature Kim Owen, an international pageant model.

Management commentary

Sean Dollinger, president and chief executive officer of Namaste, comments: "Our integration of wholesale and e-commence operations will allow Namaste to reach a larger audience with our products and synergistically enhance the offerings of both divisions. This expansion also positions the company to address the entity of the estimated $2.0-billion (U.S.) vaporizer market, which is characterized by approximately 80 per cent of sales being generated through physical retail locations. I firmly believe these strategic developments further advance our objective to become the leading integrated vaporizer and accessories company internationally."

Corporate security appointment and option grant

Namaste announces the appointment of Darren Collins, chief financial officer of the company, as corporate secretary. The company has also granted 300,000 stock options to officers, directors and consultants of the company. The options will have an exercise price of 15 cents per share for a period of five years.

We seek Safe Harbor.

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